eimele Pro-Tabolism Coffee Launch: Jack Simpson

Shot on location in Melbourne with barista Jack Simpson, this video introduces EIMELE’s Pro-Tabolism Coffee through a lifestyle-driven approach. Working with limited time and resources, the shoot required quick planning and on-the-spot decisions — particularly in selecting the right spots within the café for lighting and framing, using available natural light only. Handled end-to-end, including shooting and editing, with a focus on pacing, tone, and integrating the product naturally within the environment, aligned with the brand and launch context.