Moving images,made with purpose.

The eimele brand marketing team needed a launch film for social platforms across multiple markets, introducing Pro-Tabolism Coffee through barista Jack Simpson’s personal experience rather than a conventional product demonstration.

The Melbourne shoot had limited budget and resources, no advance recce and natural light only. Timing was critical, and the scripted selling points still needed to feel alive alongside Jack’s unscripted knowledge and personality.

I researched the location and light direction online, developed the shooting plan and operated two cameras simultaneously. In post, I balanced the brand messages with Jack’s story, shaping a launch film that informed without feeling like a hard sell.

The brand marketing team needed a clear introduction to SRW’s Mitocondria Black Range for social platforms across Southeast Asia, China, Australia and New Zealand, with Greg leading the product story.

Budget was limited and Greg’s schedule left only a short production window. As the sole videographer, I needed to complete the lighting setup, tests, interview and supporting B-roll within a couple of hours.

I planned the shoot around the essential messages, built an efficient interview and product-lighting setup, then captured and edited the full piece independently. The finished film keeps the information direct while giving the range a polished visual introduction.

The MOGU MOGU team needed a fun tutorial for Instagram and in-store TV as part of the launch of its new MOGU MOGU onigiri packaging, helping customers understand the updated format while staying aligned with the brand’s playful image.

The video had to demonstrate how the new MOGU MOGU onigiri package was easier and more convenient than the previous version, using daylight, precise talent movement and a format clear enough for both social and widescreen store displays.

I designed the demonstration as one continuous real-time take, then directed the talent’s movement and handled the shoot independently. Simple motion graphics reinforce each step, making the customer education easy, visual and enjoyable to follow.

eimele needed a credible Drew Harrisberg testimonial for social and official brand channels, with footage that could also support campaign cutdowns, PR activity and broader media integrations.

The story needed to retain Drew’s authentic experience while still communicating the campaign’s product messages. It also needed enough coverage and flexibility to work as a complete testimonial and as shorter extracts in other placements.

I handled the production and full edit, using two-camera interview coverage and supporting B-roll to create options in post. The final structure and pacing were shaped through the edit, balancing personal testimony with clear brand context.

SRW needed an educational guide for the DNAage test kit’s app and website, showing customers the best-practice process for completing the DIY blood test and understanding how their result would be delivered.

This was a product-support tool rather than a marketing film. The information had to be precise and easy to follow, while reducing the pressure some customers may feel when completing a blood test themselves.

I defined the visual scenes and required assets with a graphic designer, animated each stage and created transitions that kept the process flowing. We recorded the voice-over in-house, and the calm pacing gives customers clarity and reassurance.